Benefits of a landing page for promoting your events
So you’ve designed your flyers, you’ve organised the ad in the newspaper, but what about the online marketing of your event? “We’ll get it up on our website eventually” I hear you say. Or maybe you don’t have a website yet either. Don’t worry, you’re not alone. Hundreds of events are probably planned for this weekend that never make it online. Why should I advertise my events online? Here are several reasons: It meets the searcher where they are looking. The fact is, many, many people are looking for events online that might never see your flyer or newspaper advertisement.…
An essential tip if you want your website to be found locally
This is probably one of the most crucial steps if you want local searchers to find your website, and one that many organisations I work with don’t realise. Here is a simple guide to “owning” and updating your Google Maps…
Do I create a page or a post in WordPress?
I recently had a question from a client on this topic. They wanted to include a response to a troubling local issue on their website, so that anyone who is searching for help on this issue online might be able…
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